The effects of New Media 8-33

The effects of New Media 8-33

McLuhan’s idea of content between two media, that is, the content of any media is any other medium and which older medium do extend is discussed in these chapters. The main idea here is the return to the basic form which is in written form despite the changes in the last decade where print and television was most prominent. Despite these changes, writing, though informal through text, tweets, blogs and email will form the basis to which the existence of new media will last, pointing to the fact that some new media is going to start from the already available medium. That is, enhance, obsolesce, retrieve and reverse the old media.

The interactivity of new media has brought about changes on the televised sector. One good example is Apple TV that allows people to view content from the internet using their television set connected to a set box. Some programs are free while others cost money to watch. One instance is watching videos on YouTube.

Another interesting fact is related to how advertisement and the way they are tailored around specific trends how a household watch television. The data is gathered and presented to an advertising agency that develops direct advertising campaigns directed to the person. In mobile applications and other medium, this technology is used to monitor location delivering a more personalized ad. This has raised concerns regarding privacy because every bit of information on the web is monitored. Although we lose the privacy, there are more benefits resulting from the way new media are used. The information in the past that was in older media is now public and easily accessible through new media.