McLuhan and New Media

McLuhan and New Media

Looking at some of the great people who have made learning this field better is crucial. Lance Strate knows this too well and that is why he gives a detailed explanation of what Marshall McLuhan has done in his life and what inspired his actions. Lance starts by giving a sneak preview of who Marshall McLuhan really is and how he managed to reach where he is as an iconic writer. Thereafter he gives a detailed explanation of what he was like both as a teacher and writer. I must admit that this is a very clever way of writing that Lance has adopted; the readers get a strong introduction and that encouraged them to read the paper to find out more.

            The author has arranged the paper in a rather challenging manner because there are no subtopics. Subtopics are good because they make the work easier to read. It is easy for somebody to get bored since they will be reading a very long text. However, I must complement him on the use of the power phrases that put emphasis on Marshall McLuhan’s work. Such power sentences include ‘’New media, then, are new because they are not mass media, but neither are they interpersonal media such as the telephone or handwritten letter or note.’’ This is just but one of many others.

Lance gives an account of Marshall McLuhan’s work in what appears to be a biography, but in the process manages to give teaching on technology and the media. This is a very easy work of literature to read but would have been a lot better if it were organized. Overall it is a good book for reading.