Leah Johnson

Chapters 8-33: The differences in the spoken and written word are by the tone or medium in which it is delivered. I agree that “new media” affect the way we speak and the way we write. New media creates a culture in which we have become consumed into and have changed our modes of communication. Logan also discussed a few examples of extensions of man. The extensions of man can be many objects in our lives, but these very extensions prove how new media has integrated everything to become apart of our lives as second nature. Not only have objects around us become extensions of man, but also advertising companies have conformed to this new technological age. Advertisers are forced to integrate ads into these new media outlets to appeal to everyone. Most of these new media environments are hybrid from old media. This will create an ongoing system of advancement and we will eventually conform to a new media environment. A lot of the points Logan raises are a refresher from a lot of what we learned in Media Ecology class. Chapters 34-51: These chapters continue the discussion of hybrid and convergence of technologies. It is quite fascinating to think of the convergence of many technologies that we use everyday. Much of the old media has been integrated and is now known as new media today. These chapters encouraged me to analyze what technologies are actually within the new technology and media we use today. For Example; I have a copier, printer, scanner, and fax all in one machine at my house. This technology is clearly a hybrid of many different old technologies. It also has access to connect to the internet. This is an example of some theories Logan discussed. The hybrid and convergence of technology and the media have affected businesses especially as companies have to conform and develop the way the business is ran through certain technological systems. The chapters were particularly interesting, because we are watching these occurrences happen with businesses today.