McLuhan and New Media

New Media helps deliver our messages and words to places that we physically cannot be present. New Media has helped us connect with people across the world through the computer, hence the Internet and devices that work with Internet are the carriers of these messages. Now as David says in one of his posts “Media is plural for the word ‘medium’, and there are multiple messages being sent via the Internet or letters/packages, they fall under media’s. Media constantly is seeking to improve. Technological scientists and electronic companies thrive on this and thus we are seeing rapid growth in the media field. It is also hard to say when the new era of media will dawn and there are constantly developing apps and tools being created on a monthly basis. The ones that are most popular and successful determine the revolution of the media. The article is interesting and makes you think how media has brought about social changes. I researched a bit more about McLuhan’s book and came across some surprising information. I always thought that the content of the media was more important than the type of media being used, but McLuhan says. “ That each medium develops an audience of people whose love for that medium is greater than their concern for its content. That is, the TV medium itself becomes the prime interest in watching television; just as some people like to read for the joy of experiencing print, and more find great pleasure in talking to just about anybody on the telephone, so others like television for the mixture of kinetic screen and relevant sound.